{"id":604,"date":"2025-06-13T10:00:31","date_gmt":"2025-06-13T10:00:31","guid":{"rendered":"https:\/\/darmawan-assc.com\/?p=604"},"modified":"2026-02-19T01:09:39","modified_gmt":"2026-02-19T01:09:39","slug":"bali-and-beyond-travel-fair-2025","status":"publish","type":"post","link":"https:\/\/darmawan-assc.com\/?p=604","title":{"rendered":"Bali & Beyond Travel Fair (BBTF) 2025"},"content":{"rendered":"

Bali, Indonesia \u2013 <\/strong>The 11th edition of the Bali & Beyond Travel Fair (BBTF) successfully concluded today at the Bali International Convention Center (BICC), Nusa Dua, reinforcing its reputation as Indonesia\u2019s leading international B2B travel marketplace. The event brought together over 529 buyers from 45 countries and 499 sellers representing destinations across the archipelago.<\/p>\n

A closing press conference was held, hosted by the Head Committee of the BBTF 2025 – I Putu Winastra, S.AB, M.A.P., and representatives from both buyer, seller and exhibitor, highlighting the trade fair\u2019s achievements and its growing strategic value in shaping the future of Indonesia\u2019s tourism.<\/p>\n

\u201cBBTF is proud to contribute to the sustained growth of Indonesia\u2019s tourism by building a trusted platform that connects markets, strengthens partnerships, and promotes our diverse destinations. With the support from the Ministry of Tourism, the Ministry of Foreign Affairs, the Bali Provincial Government, and stakeholders, BBTF remains a powerful bridge between Indonesia and the world, start from Bali,\u201d<\/em> said I Putu Winastra, S.AB, M.A.P., the Head Committee of the BBTF 2025 and Chairman of ASITA\u00a0Bali\u00a0Regional.<\/p>\n

The estimated transaction value at BBTF 2025 reached IDR 7,84 trillion making a 3 percent increase compared to the IDR 7,61 trillion produced in 2024. The increase came despite challenges such as rising airfare costs, which influenced shifts in travel destinations. This year also saw a rise in participation from emerging markets, creating a greater demand for destination and product knowledge. Looking forward, organizers anticipate broader seller participation from regions beyond Bali in 2026 with more provinces joining.<\/p>\n

B2B Engagement and Global Confidence<\/strong><\/p>\n

Throughout the three-day event, curated B2B meetings allowed for productive engagement between international buyers and Indonesian sellers. First-time buyer Sebulon Chiliho Chicalu<\/strong> from Namibia shared his excitement:<\/p>\n

\u201cThis has been a meaningful opportunity to understand Indonesia\u2019s depth beyond Bali. So much learning about the products and get to know the people behind it. Our interest also on the village and communities\u2019 tourism. BBTF has<\/em> exceeded our business expectations and will continue generating strong leads but also offered valuable lessons in environmental preservation and tourism sustainability. This knowledge exchange brought confirmed plans to return next year with a larger team of Namibian operators, as well as to invite Indonesian and Balinese counterparts and media to develop similar initiatives in Namibia.\u201d<\/em><\/p>\n

To strengthen bilateral tourism relations to the economies and strong cultural and friendship, today ASITA Bali and the Namibia Tourism Board (NTB) Africa country, have signed a Memorandum of Understanding for promoting tourism in both countries. Aiming to provide a long-term mutual benefit that covering familiarization trips, workshops and B2B meetings, influencer and media exchanges, new area development, and joint tour packages. The partnership also fosters social-responsibility projects, private-sector participation in exhibitions and festivals, professional training programs, and shared promotional materials\u2014all as guiding principles without imposing immediate financial commitments.<\/p>\n

Sellers Recognize BBTF\u2019s Strategic Value<\/strong><\/p>\n

\u201cThis trade show is a learning experience because sellers, exhibitors from 8 regencies and city need to respond to the market expectations. Bali as the world destination will always need to refine and maintain our positioning with competitive edge. We develop travel pattern with regencies and encourage tourists to explore destinations to avoid compressed tourism area – BBTF helps us to do so and promote a rising sustainable and quality destination<\/em>,\u201d said Ida Ayu Indah Yustikarini, SS., M.Hum, <\/strong>the\u00a0Head of Marketing, Bali Government Tourism Office.<\/p>\n

Also added as an exhibitor is East Kalimantan Provincial Tourism Office, Ririn Sari Dewi, S.IP, M.Si <\/strong>\u201cBBTF provides a strategic opportunity for East Borneo for rising domestic tourism focusing on nature and to introduce its rich cultural and tradition assets\u2014the results of our last participation at BBTF brought increase in international clients.\u201d<\/em><\/p>\n

The same feedback from Cross Hotel management, Komang Artana<\/strong>, \u201cconsistency of BBTF to bring international buyers, build confidences for sellers to participate and keep on growing our properties.\u201d<\/p>\n

Sponsors\u2019 Continuous Commitment to Collaborate with BBTF<\/strong><\/p>\n

Bali Tropic Resort & Spa – I Gusti Made Sudiarsa \u2013<\/strong> Resort Manager as a sponsor, emphasized: \u201cwe have been promoting Bali heritage and living day to day life for 25 years, BBTF is key to presenting authentic Bali cultural and tradition experiences and engaging premium global markets.\u201d<\/em><\/p>\n

Christopher Chung \u2013 Senior Director of Sales & Distribution Indonesia & Malaysia of Marriott Bonvoy<\/strong>, noted: \u201cOur 5 years long partnership will continue with BBTF, it highlights our hospitality strategies align closely with BBTF\u2019s mission, making this a critical event in our annual calendar. On top of that, in our properties we put \u2018Bali to Bali\u2019 in place – refers to our commitment to collaborate with suppliers with locally produced products showcasing sustainability require consistency and discipline and hopping these inspired others.” <\/em><\/p>\n

Looking Ahead: BBTF 2026 and a Theme to Inspire the Future<\/strong><\/p>\n

At the closing ceremony, the organizing committee officially announced that the 12th<\/sup> edition of BBTF will take place on 28-30 May 2026<\/strong> at the Bali International Convention Center (BICC), Nusa Dua.<\/p>\n

The upcoming theme will be:<\/p>\n

\u201cRedefining Indonesia\u2019s Gastronomy Journey: A Celebration of Taste, Culture, and Sustainable Heritage<\/strong>\u201d<\/p>\n

In 2026, BBTF will spotlight gastronomy as a force for new highlight experience\u2014of nature, culture, and communities. Indonesia\u2019s culinary heritage is rooted in local ecosystems and passed down through generations, offering travelers a deeper connection to the soul of the destination.<\/p>\n

\u201cGastronomy is more than just taste\u2014it\u2019s a way to understand heritage, connect, and preserve,\u201d<\/em> said I Putu Winastra. \u201cThis theme reflects our belief that food tourism can uplift communities, support biodiversity, and create a more conscious travel experience.\u201d<\/em><\/p>\n

\u201cA special highlight for next year\u2019s agenda is the replacement of the Tourism Talkshow with a more intimate and engaging gathering. Instead of the Talkshow, the event will open with a Welcome Dinner at The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali \u2014 offering a warm and elegant start to the 12th BBTF 2026\u201d<\/em> he added.<\/p>\n

The purpose of the 2026 theme is to promote gastronomy as a driver of quality and responsible tourism. By focusing on food traditions rooted in local ecosystems and communities, BBTF 2026 aims to encourage low-impact, high-value travel, support local producers and sustainable food systems, and attract conscious travelers seeking meaningful, culturally rich experiences.<\/p>\n

Media and Strategic Support<\/strong><\/p>\n

To all our media partners including TTG Asia, Travel & Tour World, Travline Media, Bali Buddies, and Indo Buddies, and all international, national, and local media that support and strengthen the positioning of BBTF as Indonesia’s leading International Travel Fair.<\/p>\n

For more information about BBTF 2026, please visit the website\u00a0https:\/\/www.bbtf.co.id<\/a>\/ <\/u><\/p>\n

\u00a0<\/u><\/p>\n

SECRETARIAT ASITA BALI\u00a0<\/strong><\/p>\n

Bali Tourism Board<\/strong>
\nJl. Prof. Moh. Yamin No.17X, Denpasar, Bali
\nP.\u00a0+62 361 4457111,\u00a0+62 361 4457700
\nE.\u00a0 info@bbtf.co.id<\/a><\/p>\n

MEDIA COORDINATOR<\/strong><\/p>\n

D&A Consulting, Jl. Kanda No.12 Sanur \u2013 Denpasar 80235<\/p>\n

    \n
  1. media@bbtf.co.id<\/a>; info@darmawan-assc.com<\/a><\/li>\n<\/ol>\n

    FOLLOW OUR SOCIAL MEDIA!<\/strong><\/p>\n

    Instagram: @BBTFIndonesia<\/a><\/p>\n

    Facebook: Bali & Beyond Travel Fair<\/a><\/p>\n

    Twitter: @BBTFIndonesia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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